DAVID COHEN

CRO, UX & PRODUCT DESIGN LEAD

BEST EGG
PRODUCT DESIGN

CHOOSE YOUR MORTGAGE
PAGE REDESIGN

LOWER MY BILLS CANADA
FORM REDESIGN

BEST EGG
Credit Card App

POLICY PILOT
FORM REDESIGN

WORK EXPERIENCE

A selection of companies and sites I have managed or worked for throughout my career. Effectively advocating for users in a fast-paced environment, imparting day-to-day design wisdom that fosters a shared understanding of the user-centric intersection between design, content, business, and engineering.

RESUME

Metajive

Lead UX Designer
2025 - Present
  • Apply ADA/WCAG standards across key account experiences, achieving 95% accessibility compliance for large bank institutions
  • Redesign account overview pages, contributing to a 15% lift in engagement with key account actions

Best Egg (acquired by Barclay's)

Senior Director of Product Design
2022 - 2025
  • Leading design strategy, research and optimizations across Best Egg's Marketing Sites, Apply Funnel, Verification Process and Servicing Portal
  • Advocated for a Personal Loan Mobile App and led the way for creating designs and integrating into our design system
  • Provided leadership, direction and mentoring for a team of 5+ UX Designers while assisting our SEO and Marketing departments through years of WordPress knowledge and testing experience.

Core Digital Media (acquired by Rocket Mortgage)

Director of CRO & UX
2020 - 2022
Manager of CRO & UX
2015 - 2020
Senior Interactive Designer
2009 - 2015
  • Oversaw and execute online optimizations across Rocket Mortgage, Quicken Loans and LowerMyBills
  • Researched user trends and conducted usability testing, interviews, and surveys to understand user needs and facilitated feedback increasing customer satisfaction by 11%.
  • Delivered numerous double digit conversion wins while maintaining product, client, marketing, and compliance requirements.
  • Provided leadership, direction and mentoring for a team of 3+ UX Designers while assisting multiple departments through years of product knowledge and testing experience.
  • Developed UX roadmaps and A/B testing pipelines for iterative updates that help actualize the company mission.
  • Maintained 20+ weekly A/B tests across 7 Products by coordinating in Jira across 5 Scrum Teams.

Mile 9, Definition 6, 352 Media Group (previous experiences)

Interactive Designer
2008 - 2009
LinkedIn