DAVID COHEN | UX & PRODUCT DESIGN LEAD

Lower my bills canada

FUNNEL REDESIGN

Core Digital Media (acquired by Rocket Mortgage) built Lower My Bills Canada. During times of lower interest rates, many people are looking to refinance their mortgage. The trend was not only happening in the United States, but in Canada as well. We saw this as an opportunity to start expanding its services. where users can search the best options from a list of lenders. I oversaw user interviews, usability tests, stakeholder workshop facilitations, UX design and AB testing.

Goal

Design the matching tool for users looking to lower their monthly payment in Canada.

PROBLEMS

UI inconsistencies & clutter - The current application for the US was a bit overwhelming with text and clutter, and there was no brand consistency. The landing page and funnel experiences were disjointed, and pages contained unnecessary information and elements
Unclear expectations - Users were confused about where they are in the questionnaire
Lack of resources - There were not enough educational resources within LowerMyBills that would help users better understand the refinance process. By providing helpful articles on our website, we aim to make the process less intimidating and build confidence for our users.

final

Clean, minimal, and cohesive aesthetic - By updating the UI and brand elements to be more minimal and cohesive, it makes things clearer for users to understand.

Helpful articles & FAQ - I worked with the content strategists to come up with helpful articles and an FAQ to help users navigate through their refinance process, so users can feel less intimidated and better prepared to work with a lender.

Lower my bills canada

FUNNEL REDESIGN

Goal

Design the matching tool for users looking to lower their monthly payment in Canada.

PROBLEMS

Heuristics Evaluation

design

Project Management

final